[OBW]

Actually, I don't find it to be that vague. It seems that we may not always like what it obviously says, so we qualify it to death. We insist that "tough love" is what the world (and poor mooing-cow Christianity) deserves. But that is sort of like where Jesus mentioned that some chose to claim to set their money aside to the Temple (or something like that) so they could avoid their commanded task of caring for their aging parents. It is something that "was not from the beginning" used to avoid what actually was.

It is the ultimate picture of a hypocrite. Trying and failing is not being a hypocrite. But failing to try while putting on the airs of someone who is achieving is.

And saying you love your neighbors in meetings is pointless. It doesn't matter what you say. Only what you do. And ignoring them, badmouthing them, or just being cold and unrighteous toward them is evidence of your love, or lack thereof. A declaration in a meeting is nothing. Sounding brass and tinkling cymbals.

I would take your "real love" further. Real love is to actually love everyone. Even those who rightly deserve and get society's censure. (And you don't have to say they shouldn't get that censure to still be loving them.)

Not just those you want to love. Everyone. The lovely and the unlovely.