Quote:
Originally Posted by awareness
Tomāto Tomäto ... okay sub-rational ... if you so prefer. 'Cept subliminal carries more juju juice. And don't tell me there weren't juju in the LC.
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I was being facetious with "sub-rational" but Lee et al used a variety of techniques to appeal to people psychologically rather than to appeal to reason. These techniques included “milieu control,” “loading the language,” “demand for purity,” “confession,”“mystical manipulation,” “doctrine over person,” “sacred science” and “dispensing of existence” as described by Lifton.
http://en.wikipedia.org/wiki/Robert_Jay_Lifton