Quote:
Originally Posted by aron
I think WL eventually concentrated exclusively on selling books, cassette tapes, pamphlets, and VHS tapes because he realized he just wasn't very good at selling anything else.
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Religion is BIG business especially in America! It took awhile for Witness Lee to get this. Once he saw the light the money started poring in.
And is there a better marketing gig out there?
1. Convince your target market that you are the divine oracle of God on the earth with the one ministry.
2. Trash the outside competition by calling them pitiful, poor, blind Babylonians.
3. Crush any competition from within by having a one publication policy implemented, controlled and policed by your company and oust any who violate it.
4. Silence any within the target audience who speak negatively or question you, your company, your actions, etc.
5. With 1-4 firmly in place:
a. use every given opportunity to sell your wares e.g. conferences, trainings, etc.
b. Make LCs at local level bookstores for your products
c. Have elders become your local salesmen